The OXO family 'lived' on my TV screen from when I was four (1958) until I was old enough to know better (1999). It was a soap opera advert that featured a wholesome family. Initially with Mary Holland as the Mum and then Linda Bellingham.
I pretty much hate modern day adverts as they are so samey and so contrived but these were enjoyable.
Here we have the 1950's version...
And here the 1980's to late '90's version...
aNOtHEr dIp INtO ThE mAGpIE mEMOrY pOOoL.