Sunday, 16 August 2009

Tony Schwartz


Amazing soundscapes by a pioneer broadcaster of electronic and found sounds. I dont know much about him but love this excerpt from a radio show about him.

"Tony Schwartz, master of electronic media, created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. Featured on programs by Bill Moyers, Phil Donahue and Sixty Minutes, among others, Schwartz has been described as a "media guru," a "media genius" and a "media muscleman." The tobacco industry even voluntarily stopped their advertising on radio and television after Schwartz's produced the first anti-smoking ad to ever appear (children dressing in their parents' clothing, in front of a mirror). The American Cancer Society credits this ad, and others that followed, with the tobacco industry's decision to go off the air, rather than compete with Schwartz's ad campaign.

Born in midtown Manhattan in 1923, a graduate of Peekskill High School (1941) and Pratt Institute (1944), Tony Schwartz had a unique philosophy of work: He only worked on projects that interested him, for whatever they could afford to pay.

For thirty one years (1945-1976) he created and produced a weekly radio program of people and sounds of New York on WNYC (AM & FM). For over 15 years he wrote a weekly column for Media Industry Newsletter (MIN).

When Marshall McLuhan met Tony Schwartz, he said he met "a disciple with twenty years prior experience!" Later, McLuhan and Schwartz shared the Schweitzer Chair at Fordham University.

For many years he was a Visiting Electronic professor at Harvard University's School of Public Health, teaching physicians how to use media to deal with public health problems. He also taught at New York University and Columbia and Emerson colleges. Because Schwartz was unable to travel distances, he delivered all out of town talks remotely. Schwartz was a frequent lecturer at universities and conferences, and gave presentations on six of the seven continents (not Antarctica). He was awarded honorary doctorates from John Jay, Emerson and Stonehill Colleges. "

1 comment:

C.J.Duffy said...

wHAT AN AMAZING FIND. He seems to be the forerunner to all those Beeb electronics as featured on Doctor and so forth.